There are several ways to buy video ads on YouTube. One is the old-fashioned way of picking up the phone or firing off an email to the Google representative. It can also be set up through Display & Video 360 (DV360) or with Google Ads. There are many differences between the two platforms and have an impact on the costs and ROI of your campaigns.
Are you advertising your brand on YouTube and are you wondering whether Google Ads or Display & Video 360 is the best choice for your campaigns? This article summarises the pros and cons of both platforms.
