Video advertising has always been a great way to support upper funnel activities. Lot’s of reach and views to enhance an advertisers branding efforts, but don’t expect to drive traffic or conversions. It seems change is coming as YouTube’s latest video advertising feature focuses on driving leads and conversions.
Google does not sit still and is constantly improving. This means we can expect new features with regards to call-to-actions in the near future. According to Google’s latest update, they are sun-setting all existing CTA overlays and replacing them with CTA extensions.
Whether or not TrueView for Action is your new conversion driver remains to be seen. What’s evident is that Google provides us with a ton of options to engage our viewers. The next step is to start rolling out TrueView for Action campaigns and measure our results.
Heard of TrueView for Action and curious how TrueView for action can work for you? This article explains how it works and shares some tips & and tricks on how to get the most out of it.