KARL LAGERFELD selects PERVORM as Digital Marketing Partner

Pervorm is pleased to announce its newest client, the iconic KARL LAGERFELD fashion brand. We have been selected to manage their global Social Advertising and Programmatic Media campaigns.

KARL LAGERFELD is known for its timeless classics with a modern, rock-chic edge. Under the creative direction of fashion icon Karl Lagerfeld, his namesake fashion house is rooted in a DNA that’s accessible-luxe and cool.

Our partnership will be based on servicing and expanding KARL LAGERFELD’s online audiences—primarily by focusing on media effectiveness and efficiency. In addition, by working closely together with the KARL LAGERFELD team, we will generate audience insights to provide increasingly personalized consumer journeys, moving further towards a 1:1 consumer experience.

In line with KARL LAGERFELD’s core values, innovation will be a main theme of our partnership. By experimenting with new technologies and ad formats, we aim to identify new potential audiences, and new ways to connect with existing ones.

KARL LAGERFELD user generated content

#KARLLAGERFELD user generated content as displayed on KARL.com

 

We are excited to be members of #TEAMKARL and the strong potential of this collaboration! We are honoured to be working with such an iconic name in the world of fashion and beyond.

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