Creating the best digital content plan; what does it take? Where do you start?!
Be curious about all the stakeholders. The client. The media agency. Perhaps the research agency and CRM department (should they be involved in this effort). All of them have extremely valuable information to make your content plan a success.
Get to know everyone and don’t be afraid to ask them questions. What is each individual’s goal in this campaign and how can their goals contribute to yours and the overall campaign objective?
Read more in this article by Marvin.
