One of the most heard sentences we hear when we are starting an on-boarding process with a new client is “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Anno 2019, this shouldn’t be the case anymore, especially since this quote originates from the 20th century. Luckily in collaboration with AdCalls we are able to kickstart every client towards the 22nd century, making sure to maximise their data insights and marketing efforts.
One of the biggest challenges that online retailers face is the difference in attribution between the online channels that are used to promote their products. Where to spend the media budget when it is not clear what the value of the channel is?
Apart from the perfect suits, vintage watches, smoking in the office and the vulgar, promiscuous lifestyle, fans of Mad Men may have noticed something else that characterized the ad industry of the past. There was no such thing as separate creative agencies and media agencies. Back then, both entities were collaborating departments of the same advertising agency. Now, the meteoric rise of data-driven advertising prompts a return to this model. Whether you like it or not, consolidation is happening.
Video advertising has always been a great way to support upper funnel activities. Lot’s of reach and views to enhance an advertisers branding efforts, but don’t expect to drive traffic or conversions. It seems change is coming as YouTube’s latest video advertising feature focusses on driving leads and conversions.
In this article we’ll discuss the way TrueView for Action works and what updates can be expected in the near future. Lastly, we’ll share some tips and tricks to make TrueView for Action work for you. Let’s jump right into it!
The overall mindset I want you to have before sinking your teeth in this article is; Be curious about all the stakeholders. The client. The media agency. Perhaps the research agency and CRM department (should they be involved in this effort). All of them have extremely valuable information to make your content plan a success. Get to know everyone and don’t be afraid to ask them questions. What is each individual’s goal in this campaign and how can their goals contribute to yours and the overall campaign objective?
The Channel performance overview can really help to evaluate performance on an overall level. But the default settings aren’t always as useful as they might seem to be at first glance. Within this article we will elaborate on how you can adjust the (Default) Channel Grouping to make it the way you want it to be.
Agile, self-directing teams, scrum, standups, AKR’s, OKR’s. holocracy these are just some buzz-words you might have heard of. The time upper management calling the, operational, shots is over. Teams are empowered and allowed to work on the issues they think add value to the business.
But if you have the freedom to work on everything, where to start?
Cloetta wanted to increase their focus on digital marketing and specifically programmatic marketing to increase control, transparency and savings. To do this, Cloetta asked Pervorm to help them with the centralisation of their programmatic marketing technology. After the centralisation, it was expected that Pervorm ensured the technology was actually used. Pervorm did so by setting a standard way of work for programmatic marketing for their internal teams and the agencies they work with.