The last decade marketing departments have expanded into new marketing channels and as a result new technology was adopted to support them. Because most new technologies were typically deployed in isolation, this resulted in a mix of disconnected data environments. The risk: marketers make their decisions based on data from individual channels, not taking into account the entire marketing picture.
Marketing analytics is the practice of measuring, managing and analysing performance to drive your marketing efforts forward. For example, in terms of optimizing return on investment (ROI). Marketing analytics considers all marketing efforts across all channels over a span of time. The importance of marketing analytics is obvious: if something costs more than it returns, it’s not a realistic long-term business strategy.
INCORPORATING ANALYTICS INTO YOUR MARKETING ORGANISATION
WILL ALLOW YOU TO BE MORE EFFICIENT AND TO MINIMISE THE WASTE IN YOUR MARKETING EFFORT.
What’s in it for you?
At Pervorm we support our clients to profit from the compelling benefits and to realize the promises of marketing analytics. We teach marketing organizations to implement analytics in their organization and to activate the insights to grow their business. We offer profound data driven insights into customer preferences and trends. And we support and train skills & capabilities for inspiring leadership.