Keeping in line with Evi’s role as an advisor, our in-house creative unit made her invite consumers to do the actual comparison between several investments firms themselves. The product is complex, so the message was kept as simple as possible (both in text and image). Honouring the qualitative look and feel of the brand within a 200kb limit was quite a challenge. Therefore, we worked with The Post Office to tailor the (motion captured) character animation exactly to spec. After lots of HTMl5 wizardry, it all came together in a deceptively simple banner set that ticked all boxes.