‘Zelf Reisverzekering’

Our in-house creative unit was asked to create a rich visual identity for the Zelf Travel Insurance product, based on nothing more than the new logo. Together with an illustrator, we took the distinctive palette of the new Zelf logo and developed a graphic brand world, full of vibrant holiday landscapes and lively characters. These could then be used in a wide variety of creatives. The new visual identity was well received and subsequently used for the other Zelf products.

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