‘Elk uur een BMW’
The funny and very likeable Gaston features prominently in all assets supplied to us by the client. Our in-house creative unit had to creatively handle these campaign images and come up with subtle twists to make them stand out more. Making the most of these constraints, the result was a highly diverse, eye-catching banner set that was still very much in line with the overall campaign. Additionally, several site-specific visuals, countdowns and CTA’s successfully were tested and optimised … all from the initial concept to the final roll-out.