Our in-house creative unit was briefed on a video ad for Optimel Greek-style drinking yoghurt. They came up with an attention-grabbing, yet relevant promise (you don’t need a spoon to enjoy this Greek yoghurt) and went all-out in visualising it. In addition to the animated spoon, a dynamic drop-like graphic frame conveying the product USP’s was created. All animation was done in-house through a combination of AfterFX and banner techniques. As part of a larger campaign, the video performed well beyond the benchmark, amassing an 86% reach.