Case Study: Huggies Vietnam

Are you looking for a great e-commerce solution to scale sales campaign on Facebook? Would you like to leverage best practices on how to maximise this tool for upcoming online sales and branding campaigns? Please read our global success case study leveraging FB Collaborative Ads (CPAS) from Huggies VN and Pervorm APAC teams. It’s a…

Data​: a return to the Mad Men agency

Apart from the perfect suits, vintage watches, smoking in the office and the vulgar, promiscuous lifestyle, fans of Mad Men may have noticed something else that characterized the ad industry of the past. There was no such thing as separate creative agencies and media agencies. Back then, both entities were collaborating departments of the same…

Digital Content Plan

Creating the best digital content plan; what does it take? Where do you start?! Be curious about all the stakeholders. The client. The media agency. Perhaps the research agency and CRM department (should they be involved in this effort). All of them have extremely valuable information to make your content plan a success. Get to…

TrueView for Action

Video advertising has always been a great way to support upper funnel activities. Lot’s of reach and views to enhance an advertisers branding efforts, but don’t expect to drive traffic or conversions. It seems change is coming as YouTube’s latest video advertising feature focuses on driving leads and conversions. Google does not sit still and…