Complicated as programmatic marketing may be, we define it simply as efficient and systematical scaled communication with people on an individual level, based on their unique traits. Our organizational readiness service enables organizations to start off on the right foot. With the basics in place, we consult our clients on the best marketing technologies for their situation. Only then data activation makes sense and can start.
Connecting the right data streams, analyzing the data and then putting it into action requires agility and a mindset of relentless customer focus. But once we’re there, digital integration allows everything to be optimized in sync; media, creative content, your proposition, your supply chain, your distribution, and so on. It’s not the strategy that is agile, it’s the agility that is strategic.
Marketing Technology Management