Whoever intends to be a successful (digital) advertiser needs a different brand attitude and mindset. Service-oriented, yet convinced of its own proposition and communication skills. Why? The times, they are a-changin’. Consumers are growing increasingly critical of brands and advertising, as they often care little for brands and even less for irrelevant ads. We want to help and make you feel confident of what to communicate, when and to whom and maybe even more important: when not to communicate.
Customer Lifetime Value is our mindset and mantra that will help you to achieve this. Sure, sometimes it is difficult to link your activities to this result, but it is becoming increasingly easy to do so. Blinding oneself with KPI’s that, though important, are indicators and not the result itself, is a waste of time. And we know how precious your time is.
We share with you our mindset services for free: