Display Engine Marketing - Pervorm

Rich Media

admin — Thu, 07 Mar 2013 16:12:42 +0000

Pervorm designs and produces complex communications and formats on behalf of its advertisers. These are consistently in line with the advertiser’s brand values and geared towards its unique marketing objective.

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Real-time Bidding (RTB)

lotte — Thu, 07 Mar 2013 16:03:46 +0000

A waste-free way to reach your target audience. Using an auction-based system, the advertiser can purchase individual impressions in real time. Working on the basis of leading, cutting-edge technologies and carefully designed data links, Pervorm can use RTB to generate sustainable returns.

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Second screen advertising

lotte — Thu, 07 Mar 2013 16:01:03 +0000

Consumers often keep their laptop, tablet or mobile phone close by while watching television (the first screen). Particularly during commercial breaks, they tend to redirect their attention to these second screens. Pervorm can make sure that online display communications of a specific commercial message are displayed at precisely the same time on the second screen as they are broadcast on television. This not only increases the consumer’s opportunity to see; it also enhances the impact of the television commercial.

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Social performance

lotte — Thu, 07 Mar 2013 16:00:02 +0000

Social media are a popular waypoint of the ‘consumer decision journey’ that eventually leads to the purchase of a particular product. Consumers spend a great deal of time on social media platforms. By addressing the social media user in an effective, respectful way, Pervorm is able to utilise these platforms as a useful communication channel for its advertisers.

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Branded performance

lotte — Thu, 07 Mar 2013 15:49:01 +0000

You can realise your brand objectives within a shorter timeframe when you adopt the adaptive approach of a conversion-optimised campaign. It is also possible to fine-tune brand campaigns with regard to aspects like view, dwell time and interaction ratio. After all, when the consumer views or interacts with a targeted communication, this results in greater involvement with the brand in question.

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Mobile Advertising

lotte — Thu, 07 Mar 2013 15:38:59 +0000

Despite its tremendous reach and potential impact, mobile phone advertising is still in its infancy. Current display solutions don’t always work as planned – meaning that optimisation in mobile advertising is definitely a key issue. Pervorm offers its advertisers carefully thought-out strategies that are honed for the specific requirements of mobile advertising.

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Conversion attribution

lotte — Thu, 07 Mar 2013 15:37:26 +0000

Gain clear insight into your customer’s conversion process, so that you can make more effective use of the full array of online instruments at your disposal – including online display. Pervorm can structure this unique attribution model for its clients and provide them with reports, optimisations and advice on how to achieve optimum results.

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Display design

lotte — Thu, 07 Mar 2013 15:36:05 +0000

Display design involves the conversion of general creative concepts into effective banners on the basis of emotions and data. Taking the advertiser’s objective as a point of departure, the designers develop banners that stimulate brand experience and/or conversion.

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Premium purchasing

lotte — Thu, 07 Mar 2013 15:34:25 +0000

Premium purchasing involves the acquisition of top-price display space from publishing companies. Pervorm can ensure the efficiency of such investments by basing the purchasing process on RTB results, for example.

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Targeting

lotte — Thu, 07 Mar 2013 15:33:02 +0000

Targeting is a fundamental requirement for an effective display campaign. Insofar as they are relevant, any form of targeting available can be deployed during this process. Examples include re-targeting, context targeting and audience targeting.

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