The creation of digital advertising for social, display and search channels revolves around testing, gaining insight and adapting. These steps occur not just before an (always on) campaign goes live, but far, far ahead of it. And we’re not just improving media, our creatives get progressively better with every case, never starting entirely from scratch. Our creative minds embrace data like no other.
Data points the creatives into a general conceptual direction and frames the production. This is what we call data-enriched creativity. This data is obtained from our running client campaigns, but also from benchmarks, market data and especially the CRM connections between the client and the media engagement.
Our Data Enriched Creation proposition includes:
Data enriched concepting
Data enriched development
Data driven optimization